Four reasons why affiliate marketing campaigns fail
| by David Callan It is clear that a good number of webmasters and bloggers have used their content and article marketing campaigns in general to work miracles and generate huge amounts of traffic for their sites.They have carefully selected the best keyword phrases on a regular basis
and within not time have gotten very good rankings in search engines, pulling
in huge amounts of free traffic.
Others have tried to use article marketing campaigns and have gotten totally different results which have been so disappointing and frustrating that today, they do not want to hear the phrase articles marketing campaigns. And if you insisted, they will tell you angrily that promotional articles just don’t work and anything positive you hear about them is just plain hype.
So what are the factors that bring about such contrasting results from the same tool.
a) Rushing Into Article Writing Without Studying The Right Techniques
Probably the most common reason for failure is a know-it-all attitude based on the fact that most people can string a few English sentences together, in a way that makes sense to anybody attempting to read what they have written down. After all most of us write email, post comments at blogs and discussion forums. Heck, many of us won our spouses over writing love notes that even Shakespeare himself would have envied, were they put right next to his Romeo and Juliet script.
What these folks do not realize is that writing effective and entertaining promotional articles is a rare skill hat needs to be carefully developed over a long period of time. Even for an already highly gifted writer. You see the competition for reader’s attention is fierce online and people will quickly click their way out of a dull self-promoting effort posing as an article.
I know too many people whose writing efforts have failed online and they have passed the sweeping judgement that promotional articles do not work. The only thing I regret is trying to convince them otherwise. You see these kind of people are usually so sure of themselves and what they know, that learning anything for them, become impossible.
b) Failing to Pay Enough Attention To Keywords Selection
Then there are those who have paid careful attention to their writing. Some of them have even had the good sense to hire writers to do the writing for them. Several hundred articles later, they have had little to show for their steep investment other than a tiny occasional trickle of traffic.
The sad truth is that one article with the right keywords can do more than 100 carelessly written articles that pay little attention to using the right keyword phrases. The right keyword phrases are phrases that are popular in searches at leading search engines but are not too competitive such that they are within reach for your site. Meaning that you can use them and appear high up on the top ten list of leading search engines.
The facts are that well over 75 per cent of the traffic that web sites get still come from search engines. This traffic numbers in tens of millions. Imagine what a small fraction of that traffic ending up at your web site or blog can do?
c) Failure To Give Enough Valuable Information Or To Be Interesting Enough
At the end of the day, if your site is not engaging enough, it does not matter how much traffic you attract. They will all come, spend a split second at your site and then quickly click their way out and go elsewhere.
There has to be something special and different at your site that will not only hold a huge fraction of your visitors at your site, visiting several pages but will also compel them to come back again and again. It is really as simple as that. There are too many people out there who have used excellent article marketing campaigns to attract visitors to a boring site. It is like spending tons of money to advertise a product that is just not viable.
d) Not Being Focused Enough
The World Wide Web can be very distracting and it has caused many webmasters and bloggers to lose focus. Small ships that are not focused on where they are going, quickly get lost in the colossal Atlantic Ocean. The World Wide Web is huge. I dare say that it is bigger than the Atlantic and growing. The only way to succeed is to focus. Focus on a tiny niche, the tinier and narrower that niche is, the better. Focus on improving a single key aspect of your business at a time. And move on, only after you gave gotten some sort of breakthrough.
Too many article campaigns that I see are trying to do too many things at the same time. Inevitably they don’t manage to do anything on the long list of things they set out to do. For instance when you pick a certain keyword phrase, do you ensure that you do a good job of producing excellent world-beating content on it before moving on?