What do you look for when tracking your hits
| by David Callan Many online entrepreneurs are increasingly realizing the importance of tracking their traffic. This will usually make all the difference in any online marketing campaign. In simple terms, marketing without tracking is like trying to drive a car in total darkness amongst other things it is recklessly dangerous.And with the high number of free tracking tools available online these days,
there is really no excuse for anybody failing to track their hits to find
out where there traffic is coming from.
But even for those tracking the traffic to their sites, what do they look for in the tracking data that they regularly look at? Does the information really benefit them and their marketing efforts?
Do you know how all your visitors found you?
Most site owners are delighted to receive traffic from a new source. However few will bother to try and follow up to find out conclusively how their link ended up at the referring site in the first place.
It is worth taking the trouble to write an email and try to find out all the information you can.
The whole question as to how your visitors found you is so important that it has to be answered at all costs. The answer will be very important in helping you to do an even better job of pulling in more traffic to your site.
For example if the webmaster simply decided to post one of your free articles that they saw somewhere else at their site, it would be useful to know why they picked your articles over the hundreds of other possible articles at the site where they found it. This little piece of information alone can help you get a major breakthrough in your marketing efforts using articles.
Do you look for trends in your hits?
What are the general trends at your site concerning hits? Is traffic heavy at particular times, days, weeks or months? And if so, why? Actually like all research findings usually do, it should lead you to ask even more questions and to endeavor to answer them.
Many times, particular trends have helped businesses develop new products as well as find valuable new market niches for their existing products and services. Even answers that may appear to be obvious need to be verified.
Do you use your findings to constantly test something?
Would you like to know the real secret behind those highly successful online entrepreneurs? What sets them apart from the rest who struggle all the way? It is actually something so simple and so obvious that most people miss it, even when it is staring at them in the face. And sometimes even when it is revealed to them like I am about to do here. They simply dismiss it as not being the truth.
Here it is;
The difference is that those really successful businesses are constantly improving by introducing little changes all the time that individually may make very little difference, but put together helps the business grow in huge leaps and bounds. You will be absolutely amazed at how frequently leading marketers online test. They will test anything, from headlines being used to colors and designs.
A lot of the tests they constantly do emerge from the data they look at of the traffic coming into their site.
The tracking information you generate from monitoring the traffic that you are receiving will only be useful if you put it to use to help you reach that situation where you are constantly testing and improving your business.
What content or articles are the most popular at your site?
This seemingly obvious one is missed most of the time. But why is it important to find your most popular content on a regular basis? Content is at the heart of what your site is. Visitors come to your site because of the content. Popular content will tell you a lot of things about your traffic. Including what interests them the most. This should go a long way in helping you to adjust the content on your site so that you give your visitors more of what they like and want and less or nothing of what they do not like so much.
In essence a successful site is one that constantly evolves in response to customer needs and requirements. So how do you do this when you are not monitoring what your visitors like the most at your site? How will you evolve without constant and regular analysis of your tracking data?
Tracking data at the heart of your success
Analyzing and responding to traffic data from your site is at the heart of successful web sites. It is a task, which is critical and very important. It is a task that you cannot avoid and one that has enormous rewards for you and your site, if done properly.