Three powerful methods to build your opt-in email list
| by David Callan Despite all the problems that unsolicited email or SPAM has wrought on email, there is no doubt that opt-in email lists cannot be ignored as a powerful online marketing tool.How else do you stay in touch with the visitors to your site? How else do
you send them valuable updates and news on new developments that they may
be interested in?
Still it has become quite a challenge to get somebody to leave his or her email address anywhere on the net these days. This has led many online entrepreneurs to give up on building up their opt-in email lists. Yet the truth of the matter is that not all is lost. There are still various powerful and effective ways that you can build your valuable opt-in email list.
Offer a useful free email course
This is still the most common method of building an opt-in email list. And it still works, only that the rules have changed slightly.
These days you will need to come up with a really captivating and useful email course to get folks to leave behind their email addresses. Ordinary-looking email courses giving out ordinary recycled information that is already widely available on the net will just not work anymore.
Yet getting a captivating and engrossing email course to help you quickly build up your opt0in email list is not as difficult as it may sound. It just requires a little creativity and a deep understanding of what your clients and prospects are looking for.
In other words you will now require a much deeper understanding of your prospects and clients. There is no other way that you will be able to deliver the sort of email course or special report that most visitors to your site will want to get their hands on at all costs. That is really the only way you will get them to leave their email addresses behind.
Use Your article resource box
Although this method of building an opt-in email list is not used widely, it is actually very effective. The idea is to promote your site by posting some of your content at other high traffic article directories and web sites. A major part of this strategy is to have resource box at the end of the article that gets people to act in whatever way you want them to act after reading your article. Most article resource boxes invite readers to visit the web site for more information, which is okay. But you can also invite readers to send for your special report or to subscribe to your email newsletter or email course.
The power of these articles is the fact that if they are any good, they will get posted and re-posted all over the net and all the time, your resource box will still be intact. Meaning that your ad, complete with links to your site will be quickly spread all over the world wide web.
This will dramatically improve the chances of somebody signing up for your stuff and will therefore greatly help to build up your valuable opt-in email list much faster because you will no longer be relying only on visitors to your own web site. The multitude of people who see your articles at other sites will have an opportunity of signing up for your email list without even visiting your site.
Use the power of referral marketing
Every online marketing strategy that makes use referral marketing online has a huge advantage. This is because the world wide web is a natural for referral marketing. In the offline world it is easy to forget the title of that good movie you watched and are telling your neighbor about. Or the name of that new store you discovered that you want to refer somebody to.
Online the link remains in your email inbox or web site or on your desktop somewhere. So referral marketing becomes a breeze.
And it is fairly easy to get the viral effect working for you online. At least much easier than is the case offline.
One strategy that you can use to quickly build up your opt-in email list is to offer a valuable special report and to put a value in dollar terms on it. For you to do this, it has got to be worth purchasing.
Once you have done this, offer an option where folks can get hold of it by referring their close friends rather than having to pay for it. They can do this by sending you their names and email addresses.
There are many web sites that practice this idea in one form or the other and it can work very well and effectively in helping to quickly build up your valuable opt-in email list.