All you need to know about the sensational new free Google stats program
| by David Callan The current increasingly fierce no holds-barred fight of the search engines is yielding numerous benefits for the rest of us as the titans constantly look for new ways to woe and wow prospects, even as they battle it out for supremacy.The latest gift to emerge from the search engine battle-front is something
truly useful and amazing and yet free. This is the introduction of the new
Google Analytics available at www.google.com/analytics.
The Importance Of Analysis
Before we take a closer look at what this new tool offers, it is important to understand and appreciate the importance of analysis in online marketing. Many struggling webmasters and site owners do not realize how powerful a tool analysis is.
If we can take the wildly successful Adsense program from Google as an example, the secret weapon behind the success of publishers and site owners who are now enjoying the legendary big Adsense checks is simply careful analysis. Many of them got to where they are today, courtesy of the detailed channels monitoring system that Adsense offers. The channels allow an account holder to analyze where their clicks are coming and their value, as well as which pages are the most popular on their sites. This basic information alone is worth its’ weight in gold because it enables any smart site owner to make the usually very slight adjustments that end up having a colossal impact on revenue and profits.
It is only through analysis that a webmaster or publisher can constantly test various aspects of their marketing campaign, constantly ‘sharpening the saw’ in terms of effectiveness. That is how big returns and big money are achieved from any marketing campaign, but more so from any online marketing effort.
Google Analytics Seems To Offer More
The new Google Analytics is rather sophisticated and offers much more than the basic analysis of visitors. In fact this wonderful new tool tells you virtually everything you want to know about how your visitors found you in the first place. More importantly, the analysis tool also gives you a pretty good picture of how your visitors interact with your site or blog.
This means that you can focus all your marketing efforts and resources on the most effective traffic generation source for your site. In other words you will be able to do more of the good things that you have done in the past to attract visitors. Based on how your visitors interact with your site, you will also be able to improve design, content and presentation so that you are able to convert more visitors or turn more of them into paying clients for whatever it is that you have for sale.
The guiding principle behind the design of this tool seems to have been sophistication and yet with lots of simplicity. The result is that Google Analytics delivers all the features you would expect from a high end web analytics tool and yet is very simple to use and integrate with the environment and other tools as well. For instance it contains time-saving Adwords integration features. Not only that, if you have an Adwords account, you can use Google Analytics directly from your Adwords interface.
A Valuable Tool For Creators of Content and Webmasters
It is really unbelievable that such a valuable analysis tool is free. The folks at Google say that they are investing in their publishers and affiliates and anybody who wants to create quality content on the web.
Google Analytics takes virtually all the guess work out of content writing and provision. This it does by giving you extremely accurate feedback on the reaction of others to your content and other information that you have provided at your site.
What’s more it can help anybody involved in online marketing, including webmasters or blog owners to make profit-generating improvements to their advertising and promotional efforts everywhere on the net.
One of the ways that Google Analytics does this is by enabling users to easily find out which are the most profitable keywords across search engines and campaigns. This way you can easily tell the exact origin of your best profile customers and clients.
It does this through easy-to-understand and yet very detailed reports. What’s more these reports are available in many other languages other than English.