Email ways to get hugh traffic to your site
| by David Callan As the already high stakes in the fierce search engine wars are being raised by the day, more and more webmasters are looking for non-SEO ways to generate traffic to their sites. Email offers several highly effective ways of generating traffic to any site.
Is It Legal?
Immediately you mention the word email, the first thought that comes to the minds of most people is illegal SPAM or unsolicited email messages which are such a nuisance and are now illegal in most parts of the world.
However, there are many perfectly legal and acceptable ways to generate traffic for a web site using email.
Email Signature Files
Email signature files are probably the most underutilized online marketing tool. The fact is that most webmasters underestimate the real power of that tiny, subtle ad message that can be set to go out with every email message that you send out.
Many of them forget that there are dozens of success stories that illustrate just how effective email signatures can be. Probably the most famous is how Hotmail, the popular free email service, grew from nothing to millions of users within a very short time, using email signatures as their only marketing tool. Every email sent out had a simple email signature at the bottom inviting folks to open their free email address.
Admittedly, writing effective email signatures is not easy. Still, there is plenty of free information on the subject available online.
Opt-in Email Lists
Anybody with an online presence must constantly build an opt-in email list. This is supposed to be generated from visitors to your site. This opt-in email list can then be used to help you build a relationship with your list of prospects – because that is what they really are. Regular emails of interesting information should also include all sorts of enticing promotions to get folks to re-visit your site again and again.
There is no other more effective way of sustaining high targeted traffic to any site.
Send Out Free Ads To Safe Lists
There are a number of targeted safe lists that anybody can join that allow you to send out your email ads and promotions to members. By joining a few, you can easily find yourself in a situation where you are sending out your ad message to a million people. You can join these lists at Yahoo groups or Google groups amongst a host of other popular safe list sources.
Always remember to set up a separate email account for your safe lists because you will also tend to receive huge volumes of email messages from the other members.
The main challenge with safe list advertising is that you must come up with the sort of headlines (that appears in the email subject area) that will get your email opened and ultimately read. A Dull headline will mean that hardly anybody will end up reading your email and therefore the response to your email ads and promotions will be zero. On the other hand powerful headlines will win you a huge response.
The other thing you will need to be careful about is to ensure that you join relevant safe lists and groups that are bound to be the most responsive to your email messages and promotions.
Distribute Articles To Ezine Lists
Instead of distributing ads through email groups and safelists, you can distribute useful promotional articles instead. All you need to do is join groups that allow article posts. Posting articles to these ezine lists is extremely effective because some of them have thousands of members whom you will reach when your articles are published in them.
Articles tend to have a much larger audience than advertisements or promotions distributed via the same groups or safe lists.
Conclusion
Despite the numerous problems caused by SPAM and other email scams, email is still the most powerful marketing tool online. It is capable of generating huge volumes of targeted traffic for any webmaster or site owner. This is the reason why anybody with an online presence should seriously consider email ways of generating traffic.
In fact there have been various cases where some webmasters have completely abandoned SEO ways of generating traffic and have instead used only email ways to generate huge volumes of targeted regular traffic to their sites. They have not been disappointed.