Typed in ’search engine’ into Google.com today instead of ’search engine optimisation’ by mistake and noticed that Google itself is not in the top 10 results. Google.co.uk currently comes in at 17th. The Google.com homepage has only one occurance of the word ’search’. It does not contain the word ‘engine’ nor does it have a meta description tag with either of these words present, infact it doesn’t have a meta description tag at all. Similarly Google.co.uk does not have the word ‘engine’ or a meta description tag, it does however have an extra occurance of the word ’search’.
Guess it shows that true to their word Google does not manually alter results, additionally it shows that people most likely link to Google with the word ‘Google’ as opposed to ’search engine’ or ‘Google search engine’. Dogpile seems to consistently come in near the top across the major engines.