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Archive for November, 2006

When the timing just isn’t right

Friday, November 24th, 2006

Ever get that? When you really want to do something which you feel you would be great at but when the opportunity comes around the timing just ain’t right? What am I waffling on about you may ask? Well during the week I turned down pretty much my dream job which was offered to me on a plate. The chap that offered me the job (over the phone) was the managing director of a small company specialising in SEO and Internet marketing services with an Irish (obviously) and a UK presense. I had meet him before and we had talked over the phone about various issues on a couple of different occasions. I had mentioned to him that I noticed his company was advertising for a vacant position (which he told me had actually been filled), it was definitely more ‘banter’ than a formal application but anyhow he obviously had remembered what I had said when the position became free again.

The job itself was essentially a combined web development and SEO/Internet marketing role, which is basically the perfect job for me as I have a strong passion for both (SEO/Internet marketing more so though). My understanding of the role was that it would have involved developing APIs, tools and applications for use inhouse and on client websites as well as performing organic search engine optimisation, PPC based search engine marketing, conversion improvement etc. for the company itself and for their clients too of course. The direct salary that was on offer was a bit better than what I’m on now I must admit but the overall package wasn’t close. For example my current employer pays an amount equivalent to 8% of my wages into my pension fund every week, I also have a semi defined (I roughly know what I’ll be getting each year) bonus written into my contract, additionally I get approximately 50% of my electricity bill paid all as part of the overall package included by my current employer, none of this (or similar) was on offer for this new job.

I would of course want to be rewarded well to change jobs, but in saying that the ‘package’ wasn’t the main reason I didn’t accept the offer. I probabely would have taken a ‘hit’ (compared to my current job) on any overall package due to the increased job satisfaction I most likely would have gotten from the actual role itself. Additionally I liked the idea of being able to play a big part in helping a small company grow, rather than just being another face in a large company as is the case with my current job setup.

Infact the main reason I turned the offer down was due to bad timing, perhaps if the offer had come 3/4 months later I would have at least furthered my interest and possibly tried to bargin for more benefits (not necessarily monetary) before finally accepting or rejecting, but due to the fact that my yearly XMAS bonus (which you don’t get if your leaving) was on the way, I was due a raise in January and also the fact that I have just rejoined the gym (paying for a year upfront) close to my current job meant that the timing was just not right for such a big change. Some people of course will say that the timing is always right for your dream job. Oh well I’ve made my bed and now I’m lying in it.

Dictated to by spammers - what have I done?

Friday, November 17th, 2006

Folks I recently deleted two threads from my forums, these threads were about a year old and thus were spidered and indexed by the ‘big three’. If I had have spotted these threads at the time they were posted I would have deleted them straight away as they were simply threads going on about how great a certain company is, I believe SPAM is the word you kids are using these days, yes SPAM plain and simple.

Anyhow the threads got through the forum moderation team (me) for whatever reason I don’t know, perhaps it was a busy week so I didn’t even know these threads existed. That was until about two months ago when I started getting emails asking me to remove them because they were ‘inaccurate’.. whatever that means. When I didn’t ‘jump’ when they asked me to ‘jump’ they started asking me for my solictors number so legal action could begin.

Can you believe that? They spam my site and then about a year later when one of the threads appears in Google and I refuse to remove it (at least for the time being) because I don’t like being told what to do be spammers (as it kind of means they ‘win) they threaten legal action. I asked them what possible grounds would they have for legal action against me and my site, there was no response. That was the end of the email ‘correspondence’ (or threats), however this week the voicemails and phonecalls from Manhattan in New York started coming in, about three or four in total, asking me in a not so pleasent tone to ‘cease and desist’ and remove the threads as they were ‘inaccurate’.

I toyed with the idea for a couple of days, not actually knowing if this went further (and I continued to refuse to remove the threads) could it put the future of the site at risk. I came to the decision to just remove the threads and forget about them just in case any ill effects could come my direction by way of any legal action this company may opt to take.

I have to admit that I didn’t feel good about it afterwards, I felt I was right (morally at least) to refuse to remove these spam threads (which by this stage were ‘buried’ and not detracting from the quality of topics) from my forums so removing them certainly felt like handing a victory to the spammers. What do you guys think? What would you have done? Was I indeed breaking some ‘law’ which could have resulted in legal action being taken against me? Have I let the ’side’ down? Should I have made it more frustrating for them?

Maintaining increasing webtraffic - what’s the plan?

Wednesday, November 1st, 2006

Short post today folks, by the way is it ‘webtraffic’ or ‘web traffic’? Seems like a lot of web specific words/phrases get joined together. Anyhow today is the 1st of November and for the 5th month in a row my traffic went up from the figure from the previous month. The line chart for daily visitors when in year view on Google Analytics shows a small but seemingly steady movement towards a Northeast direction, the particular figure for October passed what could be called a ‘milestone’ (for the relaunched site anyhow, it didn’t pass some of the crazy milestones of 2002 and 2003) thus I must be doing something right. The question is though how do I maintain this and keep these increases going indefinitely? What would you do?

Is it a no brainer to just continue to concentrate on writing quality content for the site and then a ‘write it and they will come’ type of situation will occur? Is it the case that I should increase my networking in related external blogs, forums and newsgroups? Or should I attempt to juice up my SERPS with another active links campaign, reciprocal or otherwise? Perhaps I should set aside a budget for pay per inclusion directories?

More than likely my strategy will be a combination of a couple of different approaches, including some (or all) of the above. The one thing I am sure of though is that in terms of website promotion one cannot rely on the status quo to get them by, I mean if I was to simply leave the site the way it was and not add new content or not get more links, sooner or later traffic would start to dip and fizzle away, nobody can say that this would not be the case. Of course utimately I will be making the end decisions about this sites marketing efforts but of course your opinions are always welcome, so please do share them.

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