One thing that annoys me and amuses me at the same time is when companies offering certain Internet services quite obviously haven’t got a clue about the service their offering and or haven’t got a clue how to sell themselves. As an example have you ever seen a company claiming to offer web design services whose own site looks absolutely awful? I have. I mean come on, how does a web design company expect to make credible claims about its design expertise if its own web site looks like something from 1994?
Tonight I came across a similar case where a company who offers search engine optimisation solutions from their website clearly haven’t got a clue about SEO, I can judge this from their HTML title tags as well as one or two other elements of their site. The company in question is Pixel (not to be confused with Pixel Design). Below is their 20+ word title:
Web Design Ireland - Pixel Website Design and Development offers professional web design services, logo design, e-commerce and content management systems. Dublin, New York, Kilkenny.
Those that know anything about search engine optimisation will tell you straight off that this title is far from optimised. Do they think ‘cracking’ the New York market is going to be that easy? Not only a bad title, but one that is present on every single page of their site. Having the same title on all pages is a fundamental optimisation mistake and thus any company that makes this mistake hasn’t got a clue what it’s doing as far as SEO is concerned. Hell would have to freeze over before I would hire this company for Internet marketing of any kind.
