Short post today folks, by the way is it ‘webtraffic’ or ‘web traffic’? Seems like a lot of web specific words/phrases get joined together. Anyhow today is the 1st of November and for the 5th month in a row my traffic went up from the figure from the previous month. The line chart for daily visitors when in year view on Google Analytics shows a small but seemingly steady movement towards a Northeast direction, the particular figure for October passed what could be called a ‘milestone’ (for the relaunched site anyhow, it didn’t pass some of the crazy milestones of 2002 and 2003) thus I must be doing something right. The question is though how do I maintain this and keep these increases going indefinitely? What would you do?
Is it a no brainer to just continue to concentrate on writing quality content for the site and then a ‘write it and they will come’ type of situation will occur? Is it the case that I should increase my networking in related external blogs, forums and newsgroups? Or should I attempt to juice up my SERPS with another active links campaign, reciprocal or otherwise? Perhaps I should set aside a budget for pay per inclusion directories?
More than likely my strategy will be a combination of a couple of different approaches, including some (or all) of the above. The one thing I am sure of though is that in terms of website promotion one cannot rely on the status quo to get them by, I mean if I was to simply leave the site the way it was and not add new content or not get more links, sooner or later traffic would start to dip and fizzle away, nobody can say that this would not be the case. Of course utimately I will be making the end decisions about this sites marketing efforts but of course your opinions are always welcome, so please do share them.